Juvéderm Voluma: Taking Your Cheeks from Flat to Flattering

Think of some of legendary beauties…Angelina Jolie, Kerry Washington, Sophia Loren, the unforgettable Audrey Hepburn. Different women from different eras, yet each is noteworthy for having chiseled cheekbones that give her face an enviable shape and symmetry.

Not all of us were born with stunning bone structure. But it doesn’t mean you can’t have it anyway! That’s the promise of Juvéderm Voluma™ XC, an injectable that can literally reshape your face—giving the cheek area a sculptured, uplifted look--not unlike the effect created by cheek implants. But with Voluma, there is no surgery and no downtime.

Here’s the background: Voluma is the first and only injectable gel that’s gained FDA approval to instantly add volume to cheeks. Its main ingredient is Hyaluronic Acid, a substance produced naturally by the body to help hydrate skin. With age, HA diminishes; as a result, facial skin tends to lose structure and volume. But Voluma reverses all that. Simply put, this injectable is designed to put back what time takes away.

If you’re already familiar with Juvéderm, you know it works by smoothing wrinkles and folds around the mouth and nose, what’s known as the “parenthesis” line. Voluma basically works the same way, but on cheeks. The gel is meticulously injected into three separate places of the cheek area:  the top portion, known as the apex; the middle part, sometimes called the apple (that’s the spot you probably “puff out” when applying blusher) and the hollow down below. Voluma instantly gives you a noticeably lovelier profile, adding sumptuous volume and youthful contours to the flatter areas of your cheek.

And get used to that lovely new profile--because Juvéderm Voluma lasts a full two years. So it’s a wonderful, worthwhile investment to make in a more beautiful you.